**Approved for 4 hours Business Related CPE by AL State Board of Public Accountancy and 3.25 PDCs by SHRM Social media marketing is now a cornerstone of marketing strategy for all types of businesses and organizations. However, it can also be overwhelming and time consuming. Learn how to make social media strategy work best for you and your business by learning the core functions of social media: monitor, amplify, respond and lead. Susan Fant, Instructor of Marketing and Corporate Director of the Masters of Marketing Program at the University of Alabama, will help you develop a strategy that works best for your marketing goals and is conscious of your time and budget. Using a variety of social media platforms, such as Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn, you can create an online presence that tells your business's story, finds new customers, and interacts with a targeted audience online. Attendees will create their own Social Media Strategy Blueprint during the workshop and leave with actionable solutions for social media marketing strategy and content development.
What You Will learn:
Specific social media platforms
To create a social media strategy that works for you
Analyze results of social media blueprints and make adjustments to content
Share results of social media marketing strategy blueprints